CORPORATE SOCIAL RESPONSIBILITY IN TOURISM: A COMPREHENSIVE EXPLORATION OF MOTIVATIONS, STRATEGIES, CHALLENGES, AND IMPACTS
Keywords:
CSR, tourism industry, social responsibility governance, corporate governanceAbstract
Corporate Social Responsibility (CSR) has emerged as a critical component of
sustainable development in the tourism industry. As the tourism sector faces increasing
scrutiny regarding its environmental and social impacts, organizations are recognizing
the importance of integrating responsible practices into their operations. This wideranging research article aims to provide a comprehensive exploration of CSR in
tourism. It delves into the motivations driving CSR adoption, analyzes various
strategies employed by tourism organizations, examines the challenges faced in
implementing CSR initiatives, and evaluates the wide-ranging impacts of CSR on
stakeholders and destinations. The findings of this study contribute to the
understanding of CSR's significance in tourism and provide practical insights for
industry practitioners, policymakers, and researchers.
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