NATIONAL BRAND AND IMAGE OF UZBEKISTAN: SNAPSHOT OF ISSUES AND SOLUTIONS

Abstract

In the context of globalization and integration of world economic systems, along with the strengthening of the political and economic positions of countries, the formation and promotion of the national brand of the country as well as its positive image, rating and status became one of the determining factors in its position on the world stage. The image of the country, its perception by the world community is nowadays as important as country`s natural resources, wealth, human, scientific and technical potential, and it largely determines its economic, political and socio-cultural relations with other countries.